Campaign Wrap Report

Young the Giant× Ocean Conservancy

Powered by
4,026
Supporters
1,189,570
Impressions
4,452,368
Total entries
1,106
Avg entries per supporter
The Campaign
Win a VIP trip to meet Young the Giant in San Diego
The Experience

A VIP Trip to Meet Young the Giant in San Diego

One supporter and a guest flew to San Diego for the Victory Garden tour stop on July 15: two VIP tickets, a private pre-show acoustic set, a meet and greet with the band, two songs watched from sidestage, and a signed limited-edition poster, with roundtrip travel, hotel and rideshare credit covered. Getting into the draw took an action for the ocean first, which is how 4,026 fans arrived as supporters.

The Cause

Every entry in this campaign started with an action taken for:

Ocean Conservancy

Ocean Conservancy is putting the pull of sports and entertainment behind one idea: Protect Where We Play. Every second breath we take comes from the ocean, so protecting it protects the game days and the concert nights too. Their movement asks fans to turn what they already love into action for the ocean and the planet.

Our Winner

Marci P.

Austin, Texas
Reach
1,189,570
Impressions across paid social, SMS, and email

3,943 entries across 2,736 zip codes in 451 metro markets, top 60 shown. Hover a bubble for its market. The gold marker is San Diego, California.

Impact

Ocean Conservancy

4,026
Took Action
Supporters who took action for Ocean Conservancy

Protect Where We Play runs on people turning what they love into action, and a Young the Giant crowd did exactly that from all fifty states. Every one of them came in through the band, and every one is now a supporter Ocean Conservancy can go back to for the next ask.

Powered by 4,026 Young the Giant fans who showed up, reaching 1,189,570 people.

Thank you for
propelling.

Thank you to Young the Giant and the team at Activist for putting a San Diego night behind Protect Where We Play. The Victory Garden stop on July 15 gave 4,026 fans a reason to act for the ocean, and it sent one of them across the country to see the band. Ready when you are for the next run.

~ Team Propeller